International Broadcasting Convention (IBC) 2027 – Amsterdam, Netherlands

What to expect

Overview: IBC is the main annual event for the global media and broadcast industry. It brings together the creative, technology, and business communities. Its tagline is By the industry. For the industry. The event is the world’s most inspiring content and technology event, held every year and bringing the media, entertainment and technology industries together over a four day event.

Exhibition and Conference: IBC has two main parts. The exhibition fills more than 14 halls at the RAI. The IBC Conference runs a separate speaker programme. More than 1,200 exhibitors show technology across the halls, spanning content creation, production, and delivery. Global brands and startups both take part.

Focus: The event covers how content is created, distributed and monetized, with themes including AI, live sport, creator economy, trust in content, cloud-native workflows, content provenance, cyber security, immersive experiences, private 5G, sustainability and next-generation production tools.

Attendee Profile: Attendees come from more than 170 countries, including broadcasters, streamers, content creation, sports, telecommunications, cloud, AI and tech. The event is expected to host exhibitors, speakers and attendees from around the world.

Scale: The RAI exhibition centre on the southside of Amsterdam is one of the world’s largest annual industry exhibitions. The exhibition spreads across more than 14 halls, outdoor areas open during the show, and the site handles tens of thousands of visitors daily.

60th Anniversary: IBC will approach its 60th anniversary, building on business activity, partnerships and practical innovation generated at previous edition while continuing to evolve how global media and entertainment community meets, shares knowledge and addresses common challenges.

Event dates

Event Dates: 10 – 13 September 2027

Venue: RAI Amsterdam, Netherlands

Event Name: IBC Amsterdam 2027, IBC 2027 International Broadcasting Convention, trade show for media and broadcasting companies.

Hours Reference from Previous Edition: Exhibition and conference open hours vary slightly by day. Previous edition hours included Friday 10:30-18:00, Saturday 09:30-18:00, Sunday 09:30-18:00, Monday 09:30-16:00. Times follow Central European Summer Time, CEST, UTC+2. Full programme is on official site show.ibc.org.

Ticket Sale Reference: Registration is now open for upcoming edition, with free visitor pass for exhibition and paid conference passes. IBC will return to RAI Amsterdam for its 60th anniversary.

Contact: Tel +44 20 4534 1000, Tel +44 0 204 534 1000, Email info@ibc.org, support@ibc.org, official website https://show.ibc.org/

History: Founded by John Tucker EMI, Tom Mayer Marconi, and John Etheridge Rank Organisation in 1967, with first event held in London. Held at RAI exhibition centre on southside of Amsterdam.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & event site

Venue Name: RAI Amsterdam

Address: Europaplein 24, 1078 GZ Amsterdam, Netherlands, also listed as Europaplein 22, RAI Amsterdam, Netherlands, and RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, Netherlands.

Venue Description: RAI Amsterdam is one of Europe’s largest convention centres, located in southern part of Amsterdam’s financial district. Modern architecture, functional venue, with excellent photo opportunities, especially car shows and music festivals.

Halls: Exhibition fills more than 14 halls at RAI, including expanded Future Tech hall, outdoor areas open during show. Exhibition and conference programme spans 14 halls.

Facilities: Facilities include 14 halls, outdoor areas, transport hub, accessible parking, wheelchair accessible, toilets, loading area accessible for vehicles higher than 2.70m, but only one vehicle per organization.

Drone Policy: Drone usage is strictly prohibited within and around RAI Amsterdam due to safety and security regulations.

Capacity: Site handles tens of thousands of visitors daily, with more than 41,000 visitors in recent edition and more than 43,800 visitors from 170 countries in 2025 edition, over 1,300 exhibitors and 600 speakers.

Full technology programme

Programme Structure: IBC has exhibition, conference, and features. Conference and showfloor stages run hundreds of sessions. Topics cover biggest shifts in media and tech. Networking and dealmaking run throughout.

Core Themes: Programme reflects biggest shifts in media and tech, with themes from official conference agenda. Areas leading focus include AI, live sport, creator economy, trust in content, cloud-native workflows, content provenance, cyber security, immersive experiences, private 5G, sustainability and next-generation production tools.

Innovation Programmes: IBC Accelerator Media Innovation Programme brought broadcasters, streamers and technology companies together to work on nine real-world challenges spanning agentic AI, immersive experiences, private 5G, accessibility, content provenance and live-event streaming. Technical Papers Programme, Accelerator Innovation Programme and free-to-attend show-floor sessions are part of programme.

Future Tech: Expanded Future Tech hall, Future Tech Ignite, new startup area in Hall 14 for recent edition, connecting emerging companies with industry buyers, with EIT Culture and Creativity as innovation partner.

Free Content Programme: For first time in IBC history, comprehensive content programme is free for all to access, delivered LIVE in Amsterdam and online via IBC Digital. Attendees can watch sessions in person in Amsterdam or online via IBC Digital.

Owner Programmes: Through IET Media Technical Network and IEEE-BTS, both organisations have been involved in producing owner programmes at IBC that are free to attend for any category of registered attendees.

Key speakers & industry leaders

Speaker Numbers: More than 600 speakers in recent edition, with confirmed names spanning broadcasters, streamers, and tech. Full list is on official site show.ibc.org.

Broadcaster and Streamer Leaders: Speakers from broadcasters, streaming platforms, technology companies and sports organisations including BBC Studios, CNN, FIFA, Globo, ITV, JioStar, Netflix, UEFA, Warner Bros Discovery and YouTube have taken part.

Conference Agenda: Conference programme announced with AI, live sport, creator economy and trust in content among main themes. Speakers due to include representatives from BBC Studios, CNN, FIFA, Google, ITV, Meta, Netflix, Olympic Broadcasting Services, UEFA, Warner Bros.

Notable Speakers: Alex Charalambides, SVP and CTO, CNN, leads technology strategy for one of world’s largest news organizations, shaping digital news delivery and media infrastructure. Guy-Laurent Epstein, Executive Director of Marketing, UEFA, noted IBC is great place to network.

Industry Recognition: Editor Thelma Schoonmaker received International Honour for Excellence in recent edition. Speakers came from ITV, Netflix, and Warner Bros Discovery.

CEO Perspective: IBC CEO Mike Crimp said event comes at significant time for industry, and IBC’s superpower is power to convene industry. IBC keeps evolving what word broadcasting means.

Technology sectors & themes

AI: Real-world AI across media creation, production, and delivery, agentic AI challenges, AI-driven production, broad range of concurrent programmes across four days.

Live Sport and Broadcasting: How live sport is produced and delivered at global scale, live-event streaming, sports organisations and new content formats.

Creator Economy: Creator-economy disruption and new commercial models, creator-led businesses, sports organisations and new content formats into conversation with established broadcasters, streamers and technology companies.

Content Trust: Content trust, provenance, authenticity, and misinformation, content provenance challenges, trust in content among main themes.

Cloud and Workflows: Cloud-native workflows, cloud workflows, next-generation production tools, private 5G, accessibility, immersive experiences, sustainability, cyber security.

Broadcast and Streaming Technology: Broadcast and streaming technology, content creation and distribution, AI-driven production, cloud workflows, post-production, as focus areas for visitor hours.

Sessions, talks & presentations

Session Types: Conference and showfloor stages run hundreds of sessions, with broad range of concurrent programmes across four days, including Technical Papers Programme, Accelerator Innovation Programme and free-to-attend show-floor sessions.

Content Programme: Comprehensive content programme delivered LIVE in Amsterdam and online via IBC Digital, which launched online. Free-to-attend panels in Room E105, RAI Amsterdam, expert-led discussions on technology, infrastructure, and sustainability.

Conference Structure: Three-day conference includes speakers from broadcasters, streaming platforms, technology companies and sports organisations. Programme reflected widening definition of media, bringing creator-led businesses, sports organisations and new content formats into conversation.

Showfloor Stages: Free-to-attend show-floor sessions cover biggest shifts in media and tech, with Owner and Partner Programme free-to-attend panels.

Awards: Conference includes awards such as International Honour for Excellence, with ceremonies part of programme.

Learning Outcomes: Real-world AI across media creation, production, and delivery, how live sport is produced and delivered at global scale, creator-economy disruption, content trust provenance and authenticity.

Workshops & demonstrations

Accelerator Programme: IBC Accelerator Media Innovation Programme featured nine projects covering areas including agentic AI, immersive experiences, private 5G, accessibility, content provenance and live-event streaming, with broadcasters, streamers and technology companies working together on real-world challenges.

Technical Papers: Technical Papers Programme is free to attend for any category of registered attendees, produced through IET Media Technical Network and IEEE-BTS, covering technology underlying standards such as IMF standard.

Tutorials: Tutorials using some of latest products on market, in cloud and on-premise, with registration not necessary, session free to all IBC attendees. Speakers include Bruce Devlin Mr MXF, Matthias Reim Digital Cinema Group Fraunhofer IIS, Aaron Sloman Chief Technology Officer OWNZONES Entertainment Technologies, Matthieu Fasani Dalet.

Live Demos: Exhibitors show technology across halls, spanning content creation, production, and delivery, with live demonstrations of AI, cloud, post-production tools, and next-generation production tools.

Innovation Partner Sessions: Future Tech Ignite startup area in Hall 14 connects emerging companies with industry buyers, with EIT Culture and Creativity as innovation partner, offering demonstrations and networking.

Ticket types & registration

Visitor Pass: Exhibition and free showfloor sessions, free to register, covers exhibition and free showfloor stages. Registration is now open, with free visitor pass for exhibition. Exhibition visitor pass is free to register on pass types page show.ibc.org.

Conference Pass: Full conference, speakers, papers, awards, paid pass. Conference and premium passes are paid, with full conference pricing on official pass types page. Conference pass adds full speaker programme, Technical Papers, Accelerator, awards.

IBC Exchange: Premium networking, powered by Braindate, €145, converted to $158.05, add-on for premium networking.

Free Registration Extension: Free registration extended to Friday Aug 20 in past edition, after that price of admission will be 60 euros, converted to $65.40. Register at www.ibc.org.

Tickets Reference: Tickets 0 USD for visitor pass in recent listings, with paid conference passes. Registration now open for IBC 2026 taking place at Amsterdam RAI, 11-14 September, allowing attendees to explore 14 halls at RAI for free, including expanded Future Tech hall.

Registration Contact: Tel +44 20 4534 1000, Email support@ibc.org, info@ibc.org, official site show.ibc.org for registration and pass types page.

Startup & investor opportunities

Future Tech Ignite: New startup area in Hall 14 for recent edition, connecting emerging companies with industry buyers. EIT Culture and Creativity is innovation partner. It is startup area that connects emerging companies with industry buyers.

Accelerator Media Innovation Programme: Programme brought broadcasters, streamers and technology companies together to work on nine real-world challenges spanning agentic AI, immersive experiences, private 5G, accessibility, content provenance and live-event streaming, offering startup collaboration.

Global Brands and Startups: More than 1,200 exhibitors show technology across halls, global brands and startups both take part, with creative and business officials considering IBC Show one of year’s most significant business networking events.

Investor Networking: IBC Exchange premium networking powered by Braindate offers €145 add-on for premium networking, connecting startups, founders, media technology and engineering teams, content, product, and creator teams, broadcasters and streamers.

Exhibitor Focus: Exhibition spreads across more than 14 halls, outdoor areas open during show, handling tens of thousands of visitors daily, with exhibitors from more than 170 countries.

Innovation Partner: EIT Culture and Creativity is innovation partner for Future Tech Ignite, supporting emerging companies.

Exhibitors & technology companies

Exhibitor Numbers: More than 1,200 exhibitors show technology across halls, over 1,300 exhibitors in 2025 edition, with 600 speakers, from more than 170 countries. Event expected to host exhibitors, speakers and attendees from more than 170 countries.

Technology Coverage: Exhibitors span content creation, production, and delivery, global brands and startups both take part, covering broadcast and streaming technology, content creation and distribution, AI-driven production, cloud workflows, post-production, AI, cloud-native workflows, content provenance, cyber security, immersive experiences, private 5G, sustainability and next-generation production tools.

Exhibition Layout: Exhibition fills more than 14 halls at RAI, including expanded Future Tech hall, outdoor areas open during show, with site handling tens of thousands of visitors daily.

Attendee Industries: Attendees from broadcasting, streaming, content creation, sports, telecommunications, cloud, AI and tech in driving next wave of industry innovation.

Free Exhibition Access: Exhibition visitor pass is free to register, covering exhibition and free showfloor sessions, allowing exploration of 14 halls at RAI for free.

Official Stand Builders: Exhibition stand builders available for RAI Amsterdam, with stand builder services for International Broadcasting Convention.

Networking & business meetings

Networking Value: Creative and business officials consider IBC Show one of year’s most significant business networking events. IBC’s superpower is power to convene industry, bringing creative, technology, and business communities together.

IBC Exchange: Premium networking powered by Braindate, €145 add-on, connecting attendees for business meetings, networking, and dealmaking that runs throughout event.

Conference Networking: Conference brings together broadcasters, streamers, technology companies and sports organisations, with speakers from BBC Studios, CNN, FIFA, Globo, ITV, JioStar, Netflix, UEFA, Warner Bros Discovery and YouTube, offering networking opportunities.

Public Transport Access: IBC badge included Amsterdam public transport access in past edition, with metro reaching venue from Amsterdam Central in about 10 minutes and Schiphol Airport around 17 minutes away by bus, facilitating networking across city.

Global Community: Attendees from more than 170 countries, with more than 41,000 visitors in 2026 and more than 43,800 visitors in 2025, offering extensive networking.

Business Activity: Organisation builds on business activity, partnerships and practical innovation generated at previous edition, continuing to evolve how global media and entertainment community meets, shares knowledge and addresses common challenges.

Event rules & visitor information

Age and Access: Exhibition visitor pass free to register, conference requires separate paid pass, IBC Exchange networking is €145 add-on. Visitor hours published on show.ibc.org closer to date, confirm exact daily hours there before travel.

Free Travel Card: Free travel card given out to IBC visitors inside RAI, providing access to public transport. If hotel is close to tram line 4 or new metro line 52 Europaplein stop for RAI, travel card facilitates movement.

Drone Prohibition: Drone usage strictly prohibited within and around RAI Amsterdam due to safety and security regulations.

Loading Area Rules: RAI unloading area accessible for vehicles higher than 2.70m, however only one vehicle per organization and stand, no access to unloading area otherwise.

Accommodation Rules: Rules for hosts have been severely tightened by municipality in recent years resulting in reduction of available accommodations but still many availabilities in 200 to 300 euro range a night, converted to $217.95 to $326.93, for time of IBC.

Code of Conduct: IBC is by industry for industry, with tagline By the industry. For the industry, promoting professional conduct.

How to get there

Venue Address: RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, Netherlands, also listed as Europaplein 22.

Train Connection: Train connects Amsterdam RAI station with Amsterdam Schiphol Airport railway station in 10 minutes, while jetty provides access by boat from canal. Mainline trains to Station RAI from Schiphol airport, with fast and frequent services.

Metro Access: Metro reaches venue from Amsterdam Central in about 10 minutes, with Station RAI 10-15 minute walk from RAI while Europaplein directly in front of exhibition center. Metro line 52 Europaplein stop for RAI.

Shuttle Bus: During show there’s also free shuttle bus service from Schiphol, very convenient if you have luggage and don’t fancy walk to station. Shuttle service from Schiphol airport to RAI during show.

Road Access: RAI Amsterdam is easy to reach by both public transport or by car and has ample parking facilities on and outside site. RAI Amsterdam is situated 8 minutes from Amsterdam city centre and 15 minutes from Amsterdam Airport Schiphol by car.

Taxis: Amsterdam is served by large fleet of licensed taxis as well as usual ridesharing apps.

Public transport & parking

Metro and Tram: Metro reaches venue from Amsterdam Central in about 10 minutes, Schiphol Airport around 17 minutes by bus, tram line 4 and metro line 52 Europaplein stop for RAI. Station RAI is 10-15 minute walk from RAI while Europaplein directly in front.

Train: Fast and frequent mainline trains to Station RAI from Schiphol airport, train connects Amsterdam RAI station with Schiphol Airport railway station in 10 minutes.

Free Travel Card: Free travel card given out to IBC visitors inside RAI, providing access to public transport. IBC badge included Amsterdam public transport access in past edition.

Parking: RAI Amsterdam has ample parking facilities on and outside its site, easy to reach by car, with accessible parking and wheelchair accessible facilities.

Shuttle: Free shuttle bus service during show from Schiphol airport, convenient with luggage.

Location: RAI Amsterdam is primarily functional venue, events themselves often provide excellent photo opportunities, especially car shows and music festivals, modern architecture photogenic, versatile lens useful.

Accommodation areas

Hotel Booking Service: IBC works closely with Amsterdam RAI Hotel and Travel Service, which negotiates with city’s hoteliers on IBC’s behalf to get best prices possible. Link to RAI Hotel and Travel Service booking engine from www.ibc.org/accommodation, allowing booking online quickly, simply and securely.

Travel 2 Fairs: Travel 2 Fairs Ltd manages accommodation procurement, with rooms adjacent to Amsterdam RAI and valuable access to public transport. Suitable accommodation for IBC before good deals taken, with rooms based on budget and desired location.

Room Availability: Rooms still available in close proximity to IBC, in heart of Amsterdam, great city with excellent transport links, wherever you choose to stay you can be close to action. Rules for hosts tightened, reduction of available accommodations but still many availabilities in 200 to 300 euro range.

Price Range: Accommodation in 200 to 300 euro range a night, converted to $217.95 to $326.93, for time of IBC, with many options near tram line 4 or metro line 52.

Booking Recommendation: Procure suitable accommodation before good deals taken, with Travel 2 Fairs Ltd managing rest, reserve lodgings adjacent to Amsterdam RAI and gain valuable access to public transport.

Accessibility

Wheelchair Access: Wheelchair accessible, accessible parking, toilets, with versatile lens useful for capturing range of shots. RAI Amsterdam is accessible venue.

Public Transport Accessibility: RAI Amsterdam is easy to reach by both public transport or by car and has ample parking facilities on and outside its site, with metro and tram access.

Loading Access: RAI unloading area accessible for vehicles higher than 2.70m, however only one vehicle per organization and stand at a time, no access to unloading area otherwise.

Travel Card: Free travel card given out to IBC visitors inside RAI, facilitating movement for all attendees, including those with accessibility needs.

Venue Facilities: Modern architecture, functional venue, with photo opportunities, but drone usage strictly prohibited due to safety and security.

Accommodation Accessibility: Hotels near tram line 4 or metro line 52 Europaplein stop for RAI offer easy access, with free travel card facilitating movement.

Previous year’s highlights

2026 Edition: IBC 2026 drew more than 41,000 visitors to Amsterdam, with exhibition and conference. IBC Accelerator Media Innovation Programme featured nine projects covering agentic AI, immersive experiences, private 5G, accessibility, content provenance and live-event streaming. Three-day conference included speakers from BBC Studios, CNN, FIFA, Globo, ITV, JioStar, Netflix, UEFA, Warner Bros Discovery and YouTube.

2025 Edition: 2025 edition ran at RAI Amsterdam, drew more than 43,800 visitors from 170 countries, over 1,300 exhibitors and 600 speakers. Main announcements included Editor Thelma Schoonmaker receiving International Honour for Excellence, conference covering AI, new business models, and sustainability, speakers from ITV, Netflix, and Warner Bros Discovery, IBC badge included Amsterdam public transport access.

Programme Highlights: Conference programme announced with AI, live sport, creator economy and trust in content among main themes, with broad range of concurrent programmes across four days, including Technical Papers Programme, Accelerator Innovation Programme and free-to-attend show-floor sessions.

Innovation: Exhibition spreads across more than 14 halls, outdoor areas open during show, with Future Tech hall expanded, Future Tech Ignite startup area, and innovation partner EIT Culture and Creativity.

Community Impact: IBC sets agenda for media and entertainment technology, showing how AI and new models are reshaping content, with different roles gaining different value from attending.

Official registration & tickets

Registration: Registration now open for upcoming edition, taking place at Amsterdam RAI. Grab free visitor pass for IBC 2026 taking place at RAI Amsterdam and join decision-makers from broadcasting, streaming, content creation, sports, telecommunications, cloud, AI and tech.

Pass Types: Visitor Pass Exhibition and free showfloor sessions free to register, Conference Pass Full conference speakers papers awards paid, IBC Exchange Premium networking powered by Braindate €145 converted to $158.05.

Official Site: https://show.ibc.org/ for registration, programme, pass types page, speakers, features, awards, visitor hours.

Contact: Tel +44 20 4534 1000, Tel +44 0 204 534 1000, Email info@ibc.org, support@ibc.org.

Free Registration: Free visitor pass for exhibition, free registration extended in past edition to Friday Aug 20, after that price 60 euros converted to $65.40.

Accommodation Booking: Link to RAI Hotel and Travel Service booking engine from www.ibc.org/accommodation for hotel bookings, with Travel 2 Fairs Ltd managing accommodation.