Intertraffic Amsterdam 2028 – Netherlands

What to expect

Intertraffic Amsterdam 2028 is the world’s leading trade event for traffic technology, smart mobility, infrastructure, traffic management, road safety and parking. Organised by RAI Amsterdam, the biennial event is firmly rooted as the primary platform for all traffic technology professionals worldwide since its launch in 1972.

You can expect the largest edition ever staged, building on the record-breaking 2026 edition that brought together around 30,000 professionals from more than 140 countries, featuring approximately 900 exhibitors across 12 to 13 exhibition halls and more than 300 expert-led sessions. The event attracts high profile visitors including final decision makers, co-decision makers and advisors from private ventures, contractors and local, national and international authorities.

The show covers the full spectrum of the mobility ecosystem, from ITS and traffic management, road infrastructure, road safety and parking to smart mobility, CCAM, electric vehicles, sustainable mobility and seamless urban mobility. It offers 13 halls with latest trends, products and services under one roof, demo areas and outdoor exhibits, complete summit programme and opening ceremony.

Intertraffic is more than an exhibition – it is a platform to explore innovation, benchmark best practices, discover emerging technologies and expand professional networks while driving the mobility transition toward smart, safe and sustainable mobility.

Event dates

Event Dates: 7 – 10 MAR 2028
Venue: RAI Amsterdam, Halls 1 to 13 of the RAI Amsterdam Convention Centre, Europaplein 24, 1078 GZ Amsterdam, Netherlands
Opening Hours for Visitors: Tuesday 7 March to Thursday 9 March from 09:30 to 17:30 and Friday 10 March from 09:30 to 15:00
Access for Participants: Convention Centre accessible on event days from two hours before opening until two hours after closing
Construction Period: Halls open to stand builders on 2 and 3 March from 08:00 to 22:00, 4 and 5 March from 08:00 to 20:00, 6 March from 08:00 to 17:00 for decoration of shell scheme stands
Dismantling: From 18:30 on Friday 10 March after closing, with dismantling from 18:30 on Friday 10 March till Sunday 12 March noon, shell scheme stands to be cleared by midnight on Friday 10 March
Organiser: RAI Mobility B.V., Intertraffic Amsterdam, P.O. Box 77777, 1070 MS Amsterdam, Netherlands

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

RAI Amsterdam Convention Centre at Europaplein 24, 1078 GZ Amsterdam is one of Europe’s premier exhibition venues with excellent international accessibility. The venue is located 300 metres from the NS station with direct train connections to Schiphol Airport and city centre.

For Intertraffic Amsterdam, Halls 1 to 13 are utilised, offering over 22,000 sqm of exhibition space with modern infrastructure for traffic technology displays including heavy equipment, outdoor demo areas and integrated conference theatres.

Venue layout includes:
Main Exhibition Halls: 13 halls housing infrastructure, traffic management, smart mobility, road safety and parking segments.
Demo Area and Outdoor Exhibits: Outdoor space for live demonstrations of traffic management systems, smart mobility solutions and road safety equipment.
Summit Theatres: Three major theatres and four open stages on show floor for Intertraffic Summit Programme with 300+ knowledge sessions.
ITSUP Area: Dedicated area for startups to grow their business and showcase innovations in mobility.
Network Zones: Multiple network zones and gatherings across the venue for business meetings and social interaction.

The facility regulations of RAI Amsterdam Convention Centre are fully applicable, with comprehensive exhibitor services including stand construction, logistics and catering.

Full event programme

The full programme combines exhibition, summit, demonstrations and networking across four days.

Intertraffic Summit Programme: Over 300 knowledge sessions, demos and workshops held in three major theatres and four open stages on show floor. Topics include smart infrastructure, connected and automated driving, MaaS, urban parking, road construction, big data, smart infrastructure and next mobility.

Opening Ceremony: Official opening with limited capacity, featuring keynotes from industry leaders, government representatives and mobility visionaries.

Contemporary Topics Spotlight:
Smart Traffic Management for Safer and Greener Future: Sessions on ITS, traffic management systems and sustainable mobility solutions.
Drive the Future – Smart, Customized and Autonomous Mobility: Focus on CCAM, electric vehicles and autonomous mobility solutions.
Mobility Hubs and Smart Infrastructure: Solutions for multimodal transport, shared mobility and urban logistics.
Sustainable and Next Gen Mobility Modes: LEVs, micromobility, low altitude air mobility solutions and drones.
Last Mile Delivery: Efficient urban logistics, autonomous mobility solutions and on-demand public transport.
Shared Mobility: Latest trends in flexible and intelligent transport solutions.

Nordic+ Pavilion Programme: Programme for Nordic companies showcasing solutions for intelligent, safe and sustainable mobility, including Nordic+ Night networking evening.

ITS International Daily News: Three editions published during event covering latest developments and exhibitor innovations.

Racing schedule & sessions

Intertraffic Amsterdam does not host motor racing competitions, but its programme includes dynamic demonstration schedules and competitive technology showcases that create a racing-like atmosphere for mobility innovation.

Demonstration Schedule: Daily schedule of live demos in demo area and outdoor exhibits, with time slots for traffic management systems, smart parking solutions and road safety equipment testing.

Intertraffic Awards Schedule: Award ceremonies spotlighting technologies shaping future of smart mobility, with categories for infrastructure, traffic management, road safety, parking and smart mobility innovations.

Startup Pitch Sessions: Scheduled sessions for startups in ITSUP area to pitch innovations to investors, industry experts and media, with competitive evaluation.

Knowledge Session Schedule: Structured timetable across three major theatres and four open stages, with sessions running throughout opening hours and covering 300+ expert-led presentations.

Networking Sessions: Scheduled gatherings including Nordic+ Night from 19:00 to 22:00 with light food, drinks, music and programme at venues capturing Nordic spirit, plus daily network zones.

Drivers, teams & competitors

In context of Intertraffic, drivers, teams and competitors refer to the leading companies, institutions and innovators driving the mobility transition.

Technology Drivers: Over 900 exhibitors representing more than 45 countries, including market leaders and game changers in traffic technology, smart mobility and infrastructure. These include manufacturers, importers and local agents for mobility solutions.

Exhibitor Teams: Teams from companies such as ASIL CIVATA, ASIMOB Advanced Services in Mobility with AI powered mobility solutions, Data New Road with smart traffic and mobility management solutions, and IoT-TICKET participating as part of Nordic+ Pavilion.

Competitors for Awards: Companies competing for Intertraffic Awards across categories, showcasing innovations that shape future of smart mobility. Recent editions featured strong competition in sustainable products, smart infrastructure and traffic safety.

Government and Authority Teams: National, regional and local authorities including Ministry of Infrastructure and the Environment, Ministry of Economic Affairs and city and region delegates from roughly 140 countries.

Startup Competitors: Early-stage companies in ITSUP competing for visibility, investment and growth opportunities within global mobility industry.

Cars & automotive highlights

While Intertraffic focuses on traffic systems rather than car sales, automotive technology and vehicle innovation are central themes.

Electric Vehicles: Latest developments in electric vehicles, charging infrastructure, battery technology and sustainable mobility solutions for smart cities.

Connected and Automated Vehicles: CCAM technologies, autonomous mobility solutions, connected car platforms and vehicle-to-infrastructure communication systems.

Smart Mobility Solutions: Automotive highlights including LEVs, micromobility, shared mobility platforms, on-demand public transport and efficient urban logistics solutions.

Traffic Safety Technology: Automotive safety systems, ADAS integration with infrastructure, road safety equipment and vision systems for safer roads.

Parking Technology: Smart parking solutions for automotive sector including automated parking, parking guidance systems and urban parking management.

Sustainable Mobility Modes: Low altitude air mobility solutions, drones for last mile delivery and next generation mobility modes integrating automotive and urban air mobility.

Exhibition of Automotive Tech: Vehicle-related products from exhibitors in smart mobility and traffic management segments demonstrating how automotive innovation integrates with infrastructure.

Ticket types

Intertraffic Amsterdam operates a paid entrance policy aligned with its expanded programme and networking opportunities.

Visitor Pass – Early Bird Rate: $81 excluding 21% VAT until 31 January 2026 based on €75. Includes access for all four days, 900+ exhibiting companies, demo area and outdoor exhibits, complete summit programme, opening ceremony limited capacity and all network zones and gatherings.

Visitor Pass – Standard Rate: $103 excluding 21% VAT from 1 February to 3 March 2026 based on €95. Same inclusions as early bird with standard pricing.

Visitor Pass – Final Entry Rate: $157 excluding 21% VAT from 4 to 13 March 2026 based on €145 excluding VAT, or $157 including VAT based on basic admission charge €145 including VAT as per terms. Same inclusions with final entry pricing.

Free Entry with Exhibitor Invitation: Exhibitor invitation codes and links enable complimentary registration at all times, providing free access to entire event with same benefits as paid passes.

Group Policy: Group registrations not possible, each person must register individually. Trade visitors only, minimum age 16 years, minors under no circumstances allowed access.

Historical Free Policy: Visitor passes were free before 15 March 2024, costing $103 after that and $216 during event itself based on €95 and €200 historical pricing, showing evolution to paid model.

VIP & hospitality options

Intertraffic Amsterdam offers enhanced hospitality and VIP experiences aligned with its premium networking focus.

Opening Ceremony Access: Limited capacity opening ceremony included in visitor pass, with priority for early registrants and VIP guests, featuring keynote speakers and industry leaders.

Network Zones and Gatherings: All network zones included in pass, with exclusive gatherings such as Nordic+ Night evening celebration with light food, drinks, music and programme at Johan Cruijff Arena.

Exhibitor Hospitality: Exhibitors host private receptions and hospitality areas for clients, partners and media, with many exhibitors hosting receptions on stands.

City and Region Delegates Programme: Special programme for city and region delegates from 140 countries offering exceptional learning and networking opportunities with government representatives.

VIP Meeting Facilities: Private meeting rooms and VIP lounges available for senior executives and government officials, bookable through exhibitor portal and organiser.

Hotel and Hospitality Packages: Official hotel booking platform offering top locations, trusted partners and smooth booking for Intertraffic visit, with hospitality services through RAI Hotel Services.

Exhibitors & automotive brands

Exhibitor profile covers full spectrum of traffic technology and mobility ecosystem.

Infrastructure: Road infrastructure, road construction, materials, smart infrastructure, mobility hubs and sustainable infrastructure solutions.

Traffic Management: ITS, traffic management systems, traffic control, smart traffic management for safer and greener future and urban mobility management.

Smart Mobility: Smart mobility, ITSUP startups, MaaS, shared mobility, on-demand public transport, last mile delivery, LEVs, micromobility, low altitude air mobility and drones.

Road Safety: Road safety equipment, traffic safety, vision systems, safety barriers and safety management solutions.

Parking: Parking technology, urban parking, parking guidance, automated parking and parking management systems.

Notable Participation: Over 900 exhibitors from 45+ countries including ASIL CIVATA, ASIMOB, Data New Road, IoT-TICKET, market leaders and game changers. Special pavilions include Nordic+ Pavilion bringing together Nordic companies.

Stand Types: Wall, corner, front and island stands in standard and premium locations across 13 halls.

Event rules

Organisation: Event organised by RAI Mobility B.V., P.O. Box 77777, 1070 MS Amsterdam, Netherlands. Specific terms and conditions for event participation apply in addition to standard terms.

Venue and Dates: Event held in Halls 1 to 13 of RAI Amsterdam Convention Centre at Europaplein 24, 1078 GZ Amsterdam. Opening hours for visitors Tuesday to Thursday 09:30 to 17:30 and Friday 09:30 to 15:00. Participant access two hours before opening until two hours after closing.

Construction and Dismantling: Halls open to stand builders on 2 and 3 March from 08:00 to 22:00, 4 and 5 March from 08:00 to 20:00, 6 March from 08:00 to 17:00 for shell scheme decoration. Dismantling from 18:30 on Friday after closing till Sunday noon, shell scheme to be cleared by midnight Friday. Safety helmets and safety shoes mandatory during construction and dismantling.

Admission: Basic admission charge €145 per person including VAT as per terms. Trade visitors only, minimum age 16 years. Purchased tickets cannot be refunded or exchanged. Authorisation at full discretion of RAI.

Participants: Participants may be manufacturers, representatives, importers, exporters, wholesalers, publishing companies and other service providers as long as they are commercially active in field of Infrastructure, Traffic Management, Smart Mobility, Road Safety and Parking.

Demonstrations: Special activities at stands such as product presentations require written permission at least 30 days before construction period, situated so visitors do not block corridor.

Participation Package: Registration fee €545 per application non-refundable, includes name in participants list, company page Company Profile, access to Exhibitor Portal and Web Shop and exhibitor badges based on stand size. Co-exhibitor fee same amount.

Stand Costs: Prices per sqm based on on-site, early bird and regular periods. RAI reserves right to increase rental price up to €50 excl VAT per sqm if energy costs increase. Basic shell scheme €145 per sqm excl VAT, furnished shell scheme €172 per sqm, modular boost packages €335 to $454 per sqm depending on package.

How to get there

RAI Amsterdam is located at Europaplein 24, 1078 GZ Amsterdam, Netherlands with excellent international accessibility.

By Train: RAI Amsterdam has dedicated NS station located 300 metres from halls, with direct connections from Amsterdam Centraal, Schiphol Airport, Utrecht and other cities. Intercity and sprinter trains serve station.

By Car: Directly off A10 ring road exit S109 for RAI Amsterdam, follow signs for RAI. Navigation address Europaplein 24. Journey from central Amsterdam approximately 15 minutes outside peak hours.

By Air: Amsterdam Schiphol Airport 15 minutes by train to RAI station, with direct connections every 10 minutes.

By Metro: Metro line 52 North-South line stops at Europaplein station directly in front of RAI Amsterdam. Tram line 4 also serves venue from city centre.

By Bike: Amsterdam extensive cycle infrastructure and RAI provides extensive bicycle parking facilities.

Public transport & parking

Public Transport: GVB operates metro, tram and bus services to RAI Amsterdam. Metro 52 to Europaplein fastest connection from city centre. Tram 4 from Central Station stops at RAI. Bus lines 62 and 65 serve Europaplein. Contactless payment, OV-chipkaart and day tickets accepted. Use GVB app for real-time information.

Parking: RAI Amsterdam offers on-site parking in multiple garages with over 4,000 spaces. Daily parking rate approximately $24 to $32 per day depending on pre-booking. Pre-booking online via RAI website recommended as parking fills quickly during Intertraffic.

Accessibility of Transport: Europaplein metro station has lifts and step-free access. Amsterdam RAI train station has step-free access and accessible platforms. Low-floor trams and buses operate on most routes.

Taxis and Rideshare: Taxi ranks located outside main entrances. Major rideshare apps operate throughout Amsterdam.

Accommodation areas

Amsterdam offers diverse accommodation within easy reach of RAI Amsterdam with official hotel platform.

Near RAI – Rivierenbuurt and Buitenveldert: Budget to mid-range hotels within walking distance to venue, ideal for exhibitors needing early setup. Average rate $140 to $210 per night.

City Centre – De Pijp, Oud-Zuid and Centre: 4-star hotels including NH Collection, Hilton and Crowne Plaza with tram or metro connection to RAI. Average rate $210 to $350 per night. Best for networking dinners and cultural experiences.

Business District – Zuidas: Modern business hotels directly connected to Amsterdam RAI station 5 minutes away, with corporate rates and conference facilities. Ideal for government and city delegates.

Airport Area – Schiphol: Hotels near Schiphol Airport for international visitors with early flights, 15 minutes train ride to RAI.

Official hotel booking platform offers top locations, trusted partners and smooth booking for Intertraffic visit. Early booking recommended as 30,000 professionals expected and hotels fill quickly.

Food & drink

RAI Amsterdam offers extensive food and drink facilities across 13 halls and network zones.

On-Site Catering: Multiple restaurants, cafes and food courts serving international cuisine, Dutch specialties, vegetarian and vegan options and quick snacks for busy exhibition days.

Network Zones Catering: Light food and drinks available in network zones and gatherings, including Nordic+ Night with light food, drinks, music and programme.

Exhibitor Hospitality: Many exhibitors host private catering and drinks receptions on stands for clients and partners, providing informal networking opportunities.

Nearby Options: Rivierenbuurt and De Pijp districts within walking distance offer diverse restaurants, cafes and bars for business dinners and evening networking.

Sustainability Focus: Catering emphasises sustainable options with reduction of single-use plastics and food waste initiatives.

Accessibility

RAI Amsterdam Convention Centre is fully accessible for visitors with reduced mobility and additional needs.

Physical Access: Step-free access to all 13 exhibition halls, entrances, summit theatres and catering areas. Lifts to all levels and accessible restrooms on each floor.

Wheelchair Access: Wheelchairs available on loan at venue reception subject to availability. Reserved seating areas and wheelchair spaces in summit theatres and open stages.

Hearing Assistance: Hearing loops installed in conference theatres. Contact organiser in advance to request sign language interpreters or additional support.

Visual Assistance: Guide dogs permitted throughout venue. Large-print show guides available on request at information desk.

Dietary Requirements: On-site catering accommodates vegetarian, vegan, gluten-free and halal needs when notified in advance.

Accessible Parking: Designated accessible parking spaces close to main entrances with valid blue badge display.

Best races & attractions to see

Intertraffic does not feature motor races, but offers best attractions and must-see features that create competitive excitement.

Intertraffic Awards Showcase: Display of award-winning technologies shaping future of smart mobility, with innovations in infrastructure, traffic management, road safety and parking.

Demo Area Live Demonstrations: Outdoor live demos of traffic management systems, smart mobility solutions and road safety equipment with real-time operation.

ITSUP Startup Innovations: Must-see area for disruptive startups showcasing next generation mobility solutions and competing for investment.

Smart Infra Stage: New stage debuting in 2026 focusing on smart infrastructure, mobility hubs and sustainable mobility modes including LEVs and micromobility.

Nordic+ Pavilion: Showcase of Nordic companies with intelligent, safe and sustainable mobility solutions and evening networking event.

Summit Theatres: 300+ expert sessions with interactive theatre sessions, demos and presentations on big data, smart infrastructure and connected and automated driving.

Previous year’s highlights

The 2026 edition set new records and provides benchmark for 2028.

Scale: Around 30,000 professionals from more than 140 countries, approximately 900 exhibitors across 12 exhibition halls, more than 300 expert-led sessions covering road safety, traffic management, smart mobility and parking technologies.

International Reach: Impressive 79 percent of delegates arrived from outside Netherlands in 2024 edition, with 2026 continuing trend of international visitors.

Content Expansion: Largest edition ever with updated paid entrance policy to match expanded programme of content, interactive sessions, demos, opening ceremony attendance and networking opportunities.

Innovation Focus: Technologies spotlighting smart traffic management for safer and greener future, drive the future with smart, customized and autonomous mobility, mobility hubs and sustainable next gen mobility modes.

Awards and Recognition: Intertraffic Awards spotlighting technologies shaping future of smart mobility, with strong focus on sustainable products and smart infrastructure.

Networking Success: Extensive network zones, Nordic+ Night at Johan Cruijff Arena and daily gatherings enabling establishment and cultivation of business relationships across full mobility ecosystem.

Official tickets

Secure your participation through official Intertraffic Amsterdam channels.

Official Website: https://www.intertraffic.com/amsterdam
Registration Portal: intertraffic.login.rai.eu via official website for visitor registration
Contact: intertraffic@rai.nl, T: +31 20 549 1212

Pricing in USD based on official 2026 and 2028 rates converted from EUR:
Basic Admission Charge per Terms: $157 including VAT based on €145 including VAT
Early Bird Visitor Pass: $81 excluding 21% VAT based on €75 until 31 January 2026
Standard Visitor Pass: $103 excluding 21% VAT based on €95 from 1 February to 3 March 2026
Final Entry Rate: $157 excluding 21% VAT based on €145 from 4 to 13 March 2026
Exhibitor Registration Fee: $590 excluding VAT based on €545 non-refundable per application
Stand Space On-Site: $373 to $406 per sqm based on €345 to €375
Stand Space Early Bird: $400 to $433 per sqm based on €370 to €400
Stand Space Regular: $433 to $465 per sqm based on €400 to €430
Basic Shell Scheme: $157 per sqm excluding VAT based on €145 per sqm
Furnished Shell Scheme: $186 per sqm excluding VAT based on €172 per sqm

Exhibitor invitation codes and links enable complimentary registration at all times.